Apple has refused to join the new agreement proposed by the European Union in the field of artificial intelligence. This agreement, signed by major tech companies such as OpenAI, Google, and Microsoft, was designed to align with the EU’s AI regulations. However, Apple has stepped back from signing, drawing attention.
Although Apple has stated that it is cooperating with EU regulators, this latest development creates uncertainty about progress in the AI field. While 115 companies participated in the agreement, it is notable that two major players, Apple and Meta, did not sign. This could potentially disrupt the European Union’s plans for AI regulations.
What about Apple’s AI strategy?
Apple’s efforts to bring its artificial intelligence features to EU users continue. However, the company’s decision not to participate in the agreement may negatively affect its competitiveness in this area. While the gradual rollout of AI features doesn’t put immediate pressure on Apple to strike a deal, the impact on iPhone 16 sales will become more evident in the future.
In the coming months, the effect of this situation on iPhone 16 sales and the steps the EU will take regarding AI regulations are eagerly anticipated.
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